http://marketingwithmoxie.com/2010/06/ipad-marketing-101-four-lessons-for-small-business-marketers/ Ideas, thoughts and cool stuff about small business marketing and marketers Thu, 01 Sep 2011 18:35:54 +0000 hourly 1 http://wordpress.org/?v=3.1.4 http://marketingwithmoxie.com/2010/06/ipad-marketing-101-four-lessons-for-small-business-marketers/#comment-3 Rick Wed, 30 Jun 2010 10:44:33 +0000 http://marketingwithmoxie.com/?p=16#comment-3 Good points, Bobby. Relevance, is well, relative. For a small business being relevant can take on many forms -- what problem or pain do you solve? What's you're outstanding offer or guarantee? What really sets you apart from your competitors (price, quality and great service don't count.) Good points, Bobby. Relevance, is well, relative. For a small business being relevant can take on many forms — what problem or pain do you solve? What’s you’re outstanding offer or guarantee? What really sets you apart from your competitors (price, quality and great service don’t count.)

]]> http://marketingwithmoxie.com/2010/06/ipad-marketing-101-four-lessons-for-small-business-marketers/#comment-2 Bobby Tue, 29 Jun 2010 05:46:54 +0000 http://marketingwithmoxie.com/?p=16#comment-2 Number 3 is key. Apple might be many things, but it has never been boring; Microsoft, OTOH. Number 5 might be: Be relevant. The right messaging has to go through the right channel to the right ear. The signal-to-noise ratio in today's marketing environment is so low that relevance is a primary differentiator. (But social media will cure everything, right?;-). Number 3 is key. Apple might be many things, but it has never been boring; Microsoft, OTOH. Number 5 might be: Be relevant. The right messaging has to go through the right channel to the right ear. The signal-to-noise ratio in today’s marketing environment is so low that relevance is a primary differentiator. (But social media will cure everything, right?;-).

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